Prepare for your website project
Contractor Website Content and Photo Checklist
Before a contractor website build or redesign, prepare your service list, genuine coverage information, business and team details, project photographs, customer reviews, qualifications, contact information, brand files and required website access. You do not need polished website copy first, but the facts and evidence must be accurate, organised and approved.
TRUSTED BY UK TRADES
Contractor website content checklist at a glance
The master list. Everything below expands on one of these twelve items.
- Business name and contact details
- Services and priority jobs
- Genuine areas covered
- About and team information
- Project photographs and details
- Customer reviews and permissions
- Qualifications, registrations and memberships
- Insurance and guarantee information where relevant
- Logo, colours and brand files
- Domain, hosting and current website access
- Privacy, cookie and other approved policies
- Enquiry preferences and form requirements
Collect what already exists first. Rimon can then identify which missing items matter before design begins, and which can be added after launch.
Business and contact information
These are the facts that must stay identical across your website, your Google profile and every directory you appear in.
Business identity
Inconsistent names, phone numbers or service areas create confusion for customers and for search systems. Agree one approved version and use it everywhere.
- Public business name
- Legal business name where required
- Logo and correct spelling
- Main phone number
- Business email
- Website domain
- Registered or correspondence details where appropriate
- Genuine service area
- Official social and review profiles
Contact and enquiry preferences
This shapes the phone buttons, the forms and how enquiries are qualified before they reach you.
- Preferred first contact: phone, form, email or WhatsApp
- Normal response expectations
- Emergency or out-of-hours availability, if genuinely offered
- Information needed before quoting
- Jobs or locations the business does not accept
Services and priority jobs
Tell us what the business actually wants to sell, not just everything it has ever done.
Complete service list
Separate the priority services from occasional work. The website should lead with the jobs the business wants and can deliver.
- Service name customers recognise
- Problem or need it addresses
- Customer type
- Typical project type
- Areas where it is offered
- Relevant qualifications or guarantees
- Existing project evidence
- Preferred enquiry action
Services that need dedicated pages
A service may deserve its own page when it has real business value, a distinct customer need, enough useful information and supporting proof. Closely related minor services can stay together.
Trade-specific service examples
Plumbers
Leaks, emergency plumbing, bathrooms
Heating and gas engineers
Boiler installation, servicing, repairs
Electricians
Rewires, consumer units, EICRs
Builders
Extensions, renovations, new builds
Property maintenance
Repairs, void turnarounds, contracts
Landscapers
Groundworks, garden design, maintenance
Service areas and coverage information
Accurate local information, without inventing offices you do not have.
What to prepare
Serving a location is different from having an office there. Avoid implying physical locations that do not exist.
- Base location or genuine operating area
- Main towns, districts or postcodes served
- Maximum travel distance
- Services available only in certain areas
- Local projects that can support the coverage claims
- Any travel, call-out or scheduling restrictions customers should know
Evidence for separate location pages
A separate location page needs genuine work, useful local details and a distinct customer reason to exist. A town name alone is not enough.
Project photo checklist
Contractors sell through proof, and proof starts with photographs taken while the work is still happening.
Photographs to collect for every project
Ask for original files rather than screenshots or images copied from social media. Avoid photographs containing private documents, vehicle plates, children, personal information or identifiable customers without permission.
- Before photographs
- Work-in-progress photographs
- Finished result
- Important details and workmanship
- Wider context showing scale
- Team at work where permission exists
- Materials or equipment when relevant
- One strong landscape image and one portrait image
Information to record with each project
- Project type
- Broad location, at the privacy level approved by the client
- Customer need
- Scope of work
- Constraints or challenges
- Solution
- Materials or systems used
- Duration where accurate and useful
- Final result
- Client quote with permission
Photo quality and file preparation
Clean lenses, natural light, stable framing and uncluttered scenes. Preserve the original resolution. Organise files by project and use descriptive working filenames rather than long camera codes. Avoid aggressive editing that misrepresents the finished work.
Permissions and privacy
Confirm permission to use photographs, reviews, addresses and identifiable people. Rimon places approved material but does not present generic guidance as legal advice.
Reviews, accreditations and trust evidence
Evidence a customer can go and verify is worth more than any claim you make about yourself.
Customer reviews
Never rewrite a review in a way that changes its meaning, and never invent a customer result.
- Exact approved quote
- Customer name or approved attribution
- Service provided
- Source platform and review link where available
- Permission for website use
- Project page connected to the review, where appropriate
Qualifications and registrations
- Gas Safe details for relevant heating and gas businesses
- NICEIC, NAPIT or ECA details for qualifying electricians
- Trade-body memberships held by the company
- Insurance information the company is authorised to publish
- Guarantees and warranty terms
- Registration numbers and verification links
Display only credentials the business currently holds. Record renewal or expiry details where ongoing validity matters.
Team and experience evidence
- Owner or founder biography
- Team names and roles where approved
- Relevant experience
- Real team photographs
- Training and specialisms
- Working standards and communication process
Send the content you already have. Rimon will identify the missing information and proof needed for your proposed pages.
Brand files and visual assets
Poor-quality logo files cause more delay than almost anything else on this list.
Files to supply
A small screenshot of a logo is not a complete brand file. If the identity needs improvement, agree that work before website design progresses too far.
- Vector logo files where available
- Transparent PNG logo
- Brand colours and typefaces
- Vehicle, uniform and signage photographs
- Existing brand guidelines
- Approved icon or illustration assets
- Ownership or permitted-use information
When branding should be addressed first
Branding should be reviewed before the website when the logo is unusable, the company name or positioning is changing, or visual inconsistency would mean redesigning approved layouts later.
Website access and technical information
Prepared accounts remove the most common cause of a stalled launch.
Access that may be required
Access needs vary. Rimon requests the minimum necessary access through an agreed secure method, and never asks clients to send passwords through a public form.
- Domain registrar
- Hosting account
- WordPress or current CMS
- Google Analytics
- Google Search Console
- Google Business Profile where included in scope
- Form or CRM platform
- Email and DNS provider
- Premium plugin or theme accounts
Information needed for a redesign
- Current URL list or sitemap
- Pages receiving relevant traffic or enquiries
- Existing forms and integrations
- Content that must be retained
- Known technical issues
- Ownership of domain, hosting and licences
- Redirect requirements
- Tracking and conversion setup
Policies and approval information
The non-design material that still has to exist before launch.
Policies to review
Rimon can place approved policies but does not provide legal advice. The client approves business-specific claims and obtains professional advice where it is needed.
- Privacy information
- Cookie information and consent requirements
- Terms or service conditions where applicable
- Guarantee and warranty wording
- Finance wording and required disclosures, if offered
- Accessibility information where relevant
People who must approve the website
- Final business decision maker
- Marketing contact, if applicable
- Person verifying service accuracy
- Person approving credentials and legal claims
- Person authorising launch
We recommend one person consolidates feedback, so the project does not receive contradictory revisions from different parts of the business.
New website vs redesign checklist
The same categories apply either way, but what you do with them changes.
| Asset | New website build | Website redesign |
|---|---|---|
| Services and customers | Define from the business plan | Reassess against current performance and goals |
| Sitemap | Plan from the beginning | Audit current pages before changing URLs |
| Copy | Create from source information | Keep, improve, merge or replace existing copy |
| Photos | Gather the strongest current work | Audit quality and relevance of existing assets |
| Reviews and credentials | Collect approved evidence | Verify that existing claims remain current |
| Technical access | Domain and hosting setup | Current site, domain, hosting, analytics and licences |
| Redirects | Usually limited | Map removed or changed URLs where appropriate |
Final pre-project checklist
Work down this list before your project starts. Anything outstanding is a conversation, not a blocker.
- Priority services confirmed
- Genuine coverage confirmed
- Main customer types confirmed
- Business and contact details approved
- Best projects selected
- Original photographs organised
- Reviews and permissions gathered
- Qualifications verified
- Team details approved
- Logo and brand files supplied
- Domain and website ownership confirmed
- Required accounts identified
- Policies assigned for review
- One decision maker nominated
- Desired launch timing discussed
Missing items do not always prevent a project from starting. They should be identified early so the scope and timeline reflect the work required.
Questions before you gather anything
Contractor website content FAQs
The questions contractors ask when they are deciding what to send us.
Do I need to write all the website content myself?
No. Most clients supply the facts and the evidence, and we structure and write the rest within the agreed scope. Your proposal states which parts we write and which parts you approve.
How many project photographs should I provide?
Three or four strong projects are enough to start, provided each one has before, progress and finished photographs. Quality and consistency matter far more than volume.
Can you use photographs from my phone?
Yes, if the light is good and the resolution is high enough. Modern phone cameras are more than adequate; blurry or heavily filtered images are not.
What if I do not have professional team photographs?
Real work photographs are better than stock imagery, and we will not substitute stock. If team photographs are missing, we plan around the gap rather than inventing people.
Can reviews from Google be added to my website?
Yes, with permission and where the platform allows it. We link to the source where possible, so a customer can verify the review rather than taking our word for it.
Which accreditations should appear on the site?
Only the ones the business genuinely holds and can prove. Anything expired, pending, or held by a different legal entity should not be displayed.
Do I need separate content for every service page?
Only for the services that carry their own customer questions and enough evidence to fill a page. Closely related services can share one well-structured page.
What content can be retained during a redesign?
Content that is accurate, useful and still relevant is kept or improved. Anything outdated, duplicated or thin is rewritten, consolidated or removed, with redirects where a URL disappears.
What website access will Rimon Graphics need?
The minimum necessary for the agreed scope, supplied through a secure method. That may include the domain, hosting, analytics and any platforms named in your proposal.
Will missing content delay the website?
It can. Missing content moves the timeline rather than the quality of the work, which is why we flag outstanding items early and confirm the effect on your dates.
Prepare the right content for your contractor website
Tell Rimon Graphics about your trade, your current website and the content you already have. We will identify the information, photographs and proof needed for a new build or redesign, then connect each asset to the right page in your website plan.