In the past year, I engaged in a branding project, and my client questioned why I wasn’t offering logo design services on platforms like Fiverr. The fluctuating pricing landscape in logo design is evident, with some assuming they can acquire a logo for their brand at a mere $1. This prompts the query: why do certain logo designers advocate for a more substantial investment, such as $99 or beyond?
Crafting a logo extends beyond the realm of creating visually appealing illustrations or arranging letters haphazardly. Such simplistic approaches often lead to companies repeatedly revisiting and changing their logos. The process of logo design mirrors that of UX design for websites and mobile applications. A well-conceived logo is the outcome of thorough contemplation and a deliberate thought process.
Engaging with Stakeholders: Unveiling Project Insights
At the project’s onset, a logo designer typically seeks a project description from the client, outlining their specific requirements. However, the designer goes beyond the surface by delving into key inquiries such as:
- What is the core business of the company?
- Who constitutes the target customer base?
- What defines the mission and vision of the organization?
- What is the geographical footprint of the company, and are ▪️ there plans for expansion?
Sketching
In alignment with UX principles, the recommendation is to sketch a multitude of ideas on paper before venturing into software. Taking the time to sketch out diverse concepts, sometimes spanning days, proves valuable. Avoiding a direct leap to software ensures that you don’t get confined to your initial concept, preventing the development of a half-baked design.
Use your tool
Once you’ve amassed a comprehensive collection of designs, the next step is to select the top three to five from the pool and commence the design process using software. After the designs are finalized in the software, it’s crucial to engage your client for their feedback. This phase is pivotal for determining whether the designs align with and meet the client’s expectations.
Quality Assurance Assessment
After finalizing the logo, it is recommended to subject it to various tests before delivering it to clients. Similar to how prototypes undergo usability testing to validate designs, the logo should be tested for:
- Size: Assess how the logo appears when scaled down to a smaller size.
- Social Media Dimensions: Considering the prevalence of social media advertising, it is essential to evaluate how the company name and logo will be represented across different platforms.
- Black and White: Examine how the logo translates when printed in black or when displayed on darker backgrounds.
